CHERYL LEE
Work
About
CHERYL LEE
Work
About
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BABIES"R"US

Getting ready for your baby's arrival is a wild mix of excitement, jitters and bliss with a tiny dash of panic thrown in. Relax­. We'll help you make sense of it all, starting with simplifying the baby registry process.

Our Registry is the ultimate resource for parents-to-be from our 88-page Dream Registry Guide of advice on how to get ready for baby, to setting up your registry in three easy steps with our mobile app. 

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All GRAND OPENING CAMPAIGN: Raymour & Flanigan NURSERY LAUNCH: Raymour & Flanigan BRAND CAMPAIGN: Christmas Tree Shops LOYALTY CAMPAIGN: Christmas Tree Shops BRAND POSITIONING: Babies"R"Us BABY REGISTRY: Babies"R"Us HOLIDAY CAMPAIGN: Christmas Tree Shops Devoted Health M.O.M HACKS CAMPAIGN: Babies"R"Us GRAND OPENING CAMPAIGN: Christmas Tree Shops MOVIE HQ: Toys"R"us GEOFFREY'S JUNGLE: Toys"R"Us PHOTO ART DIRECTION PHOTO ART DIRECTION MODELS SOCIAL #PARENTING KIDS FASHION SOCIAL #OOTD STORE DESIGN
GRAND OPENING CAMPAIGN: Raymour & Flanigan NURSERY LAUNCH: Raymour & Flanigan BRAND CAMPAIGN: Christmas Tree Shops LOYALTY CAMPAIGN: Christmas Tree Shops BRAND POSITIONING: Babies"R"Us BABY REGISTRY: Babies"R"Us HOLIDAY CAMPAIGN: Christmas Tree Shops Devoted Health M.O.M HACKS CAMPAIGN: Babies"R"Us GRAND OPENING CAMPAIGN: Christmas Tree Shops MOVIE HQ: Toys"R"us GEOFFREY'S JUNGLE: Toys"R"Us PHOTO ART DIRECTION PHOTO ART DIRECTION MODELS SOCIAL #PARENTING KIDS FASHION SOCIAL #OOTD STORE DESIGN